What have you done lately about the Digital Behemoth?

That piano technicians endure in the face of continuous assault upon market share by the Digital Behemoth, is probably due to the fact that we remain a recognized industry in our own right. This is due primarily to the Piano Technicians Guild. Even though some of us are not members, all techs reap the benefits of the PTG's organizational presence within the music industry and in local communities far and wide as well. But more has to be done. Even with the efforts of the PTG, our industry cannot withstand the digital onslaught forever. To this end, consumer education is needed. Don't count on dealers and manufacturers to do this. Indeed, many  have a vested interest in the continued success of the digital. To educate the public on the benefits of the piano and the disadvantages of the digital is our job.

 

BOB WIDDING

PIANO TECHNICIAN

2014